Graphic Design

LUMEN

I worked with a group of designers in which we had to come up with an entire identity package for a hybrid car company. We were given complete freedom with the project so we decided the company could 3D print parts as an edge on our marketing model. After coming up with the concept, my job was to then create various ads. Having to present to the client, I came up with the concept of actually 3D printing the USB (with our presentation on it) in the shape of a ‘futuristic’ car key with our logo. After agreeing on this concept, my talented teammates were able to bring this idea to life.